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26. MOTIVATION- GRATIFICATION

Trump is just a logical continuation of the ongoing reinforcement of gratification from socially undesireable behavior. In the case of the black baseball players – motivation to harass was replaced by motivation to cheer. Characters become role models when they motivate viewers to act like they act because of something they possess – and the viewer wants to possess. In other words you want their status, wealth, likeability, talent, etc.

Gratification of power, of winning, being rich, well-liked, being successful
can be enjoyed when they are gained personally or by identification. If I win a match the gratif is from personal endeavor. if my team wins a match I experience gratif from identification.

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